The purple membrane of Halobacterium halobium contains only one protein, bacteriorhodopsin, which closely resembles the visual pigments of animals. Light flashes cause a rapid transient shift of its absorption maximum from 560 to 415 nm. This shift is accompanied by release and uptake of protons. Respiring cells acidify the medium in the dark; if they contain purple membrane their O₂ consumption is reduced in the light. Starved or anaerobic cells containing purple membrane, in the absence of any apparent source of energy, generate and maintain a proton gradient across the cell membrane as long as they are exposed to light. We postulate that the light-generated proton gradient arises from a vectorial release and uptake of protons by bacteriorhodopsin, which is suitably oriented in the cell membrane and under continuous illumination oscillates rapidly between the long- and short-wavelength form. Preliminary results indicate that the gradient in H. halobium plays the central role in energy coupling attributed to such electrochemical gradients by Mitchell's chemiosmotic theory.