We recently reported that the pathogenesis of pemphigus vulgaris (PV), an autoimmune blistering skin disorder, is driven by the accumulation of c‐Myc secondary to abrogation of plakoglobin (PG)‐mediated transcriptional c‐Myc suppression. PG knock‐out mouse keratinocytes express high levels of c‐Myc and resemble PVIgG‐treated wild‐type keratinocytes in most respects. However, they fail to accumulate nuclear c‐Myc and loose intercellular adhesion in response to PVIgG‐treatment like wild‐type keratinocytes. This suggested that PG is also required for propagation of the PVIgG‐induced events between augmented c‐Myc expression and acantholysis. Here, we addressed this possibility by comparing PVIgG‐induced changes in the desmosomal organization between wild‐type and PG knock‐out keratinocytes. We found that either bivalent PVIgG or monovalent PV‐Fab (known to trigger blister formation in vivo) disrupt the linear organization of all major desmosomal components along cell borders in wild‐type keratinocytes, simultaneously with a reduction in intercellular adhesive strength. In contrast, PV‐Fab failed to affect PG knock‐out keratinocytes while PVIgG cross‐linked their desmosomal cadherins without significantly affecting desmoplakin. These results identify PG as a principle effector of the PVIgG‐induced signals downstream of c‐Myc that disrupt the desmosomal plaque at the plasma membrane.